tmnmedia stands out as the UK’s largest email list manager, bringing together millions of consumers and hundreds of advertisers every month. Investment in technology over a number of years has put tmnmedia at the forefront of email delivery, allowing it to service seven million consumers over multiple databases. Many of these databases are owned, offering high-margin business, and based on having strong relationships with the consumers who use these sites. We also support the advertising sales for numerous high brand databases such as ASOS, Handbag.com and thetrainline.com. This is truly a unique offering, giving advertisers a broad range of choice in getting the right exposure and response to their advertising.
A detailed understanding of the benefits of sending targeted and relevant email is a key factor in the success of tmnmedia. The email industry is highly regulated, with EU legislation introduced in 2003 providing credible email providers with rules on how to opt-in and treat database members. The Group’s data compliance policies ensure that only users who want to receive email from the databases we own and run are targeted. Our approach being that there is no point in a user receiving email, from whatever source, if they are not going to respond positively.
“Lead Generation” is one of the fastest growing sectors in internet advertising in the US (source: IAB US). Utilising both email and websites from its sister division, tmnpublishing, tmnmedia has created “Lead Central” which offers clients the opportunity to build databases and prospect leads from a centralised media offering. Over 500,000 highly qualified leads are generated each month, for clients ranging from automotive manufacturers through to restaurant chains throughout the UK.
